·Generate Referrals- If you create a postcard with impact, your customers will stick 'em on their cubicles, refrigerators, wherever others can see them. Your postcard is also a great business card that your customers can pass out to their friends.

·Increase Customer Loyalty- Keep in touch with your valued customers. Mail a postcard at least once a year thanking them for their business. See mailing tips

·Campaigns- It's hard to make an impact with just one mailing a year. Ongoing campaigns done frequently are crucial to creating familiarity and branding your business. By doing at least 3 to 4 mailings a year, you have the opportunity to create a consistent marketing message by building awareness of who you are and what you do. Frequent mailings of postcards are by far the most effective and affordable way to generate recognition.

·Coupons- Mail postcards that act as a coupon. This makes it valuable to your customer while at the same time giving you a foolproof way to track the response rate of your mailings. Offer discounts, free gifts, Buy one - get one free, whatever hooks you need to get people in the door.

·Trade shows- If you attend trade shows, you are competing against hundreds, or sometimes thousands of other exhibitors for attention. Before the show, mail postcards to the attendees with special incentives to visit your booth. This could be a discount on any order placed on the show, appearances or contests - whatever will encourage people to stop by your booth for a visit. At the show, handout postcards explaining the features of your product or service, and how these will benefit your customers. After the show, send a follow-up card thanking attendees for stopping by your booth. This is a tremendous opportunity to turn leads into sales.

·Portfolios- Whether you're an artist, a photographer, an architect or a landscaper, you want to present your work in a high-quality, professional way. Postcards give you several options when it comes to packaging your portfolio.