Direct Mail Tips
What's So Great About Direct Mail?
o On average, every dollar spent on direct mail advertising brings in
$10 in sales
o Over 50% of recipients of direct mail read it immediately
o Over half of the U.S. population placed an order by mail for a product
o Over $250 billion in sales are directly attributed to direct mail
o By using direct mail, businesses are expecting sales to increase more
than 7% between now and 2006.
Why Use Postcards For Direct Mail?
Direct Mail with postcards is powerful, affordable and flexible. It
allows you to inexpensively target exactly who you
want to reach, and can be easily adjusted for new product developments
or market trends. Postcards catch your
customer's attention the moment they open their mailbox, increasing
your chances of getting noticed.